Warm-up plan
What happens before real volume.
New domains and IPs should not jump into high-volume mail. KasaPost starts with low-risk conversations, monitors placement, and increases volume only after engagement looks healthy.
Authenticate
Publish SPF, DKIM, DMARC, MX, autoconfig/autodiscover, TLS, and reverse DNS before first customer use.
Seed real conversations
Begin with known recipients who expect the mail and can reply, mark not spam, and establish normal engagement.
Increase slowly
Raise volume gradually, avoid cold lists, and separate business conversations from automated product email.
Watch signals
Track bounces, complaints, spam placement, blocks, queue behavior, and DMARC reporting before scaling.
Policy
Mail we want on the network.
- Wanted business email, account notices, receipts, support conversations, and product notifications.
- No purchased lists, scraped contacts, phishing, impersonation, malware, deceptive subject lines, or surprise bulk mail.
- Replyable senders are preferred over no-reply senders whenever the workflow allows it.
- Suppression and bounce handling should be respected before sending more mail to the same recipient.